Happy Birthday to Keune!

When you turn 95, it’s kind of a BIG deal. So for Keune Haircosmetics’  95th birthday, they collaborated with fellow Dutch, Sjoukje Bierma, an Amsterdam-based fashion illustrator. Bierma created ten exclusive paintings showcasing iconic hairstyles of the decades—from the 1920s bob to trends of today. Each illustration also features Keu

So here’s your CliffsNotes on the history of our fave Dutchies. Keune Haircosmetics was founded on January 6th, 1922 by Dutch chemist Jan Keune. Keune’s first major innovation came when he developed a formula for the liquid perm, becoming the first European manufacturer of this product. Flash forward 95 years, Keune products are now used in more than 70 countries by hundreds of thousands of salon professionals and future salon professionals like students at Keune Academy by 124.


Despite the expansive international growth, Keune is still family-owned and operated. George Keune Sr., son of founder Jan Keune, still shows up to work at headquarters in Soest, The Netherlands, every day—even after 65 years with the company. Talk about loving your job! George Sr.’s two sons also work at Keune. George Jr. visits North America frequently and always makes sure to stop by Keune Academy by 124 Atlanta campus. When we met George Jr. back in 2012 we quickly realized the similarities in Salon 124 Group’s and Keune’s core values. That’s what made our decision to bring in Keune Haircosmetics exclusively at our cosmetology schools and rebrand our name (you may remember The Process Institute of Cosmetology) an easy fit.

Keune’s most popular product during  the era represented.

Cheers to 95 years of true beauty!

Comments are closed.

Get in Touch

Have a question for us? Simply fill out the form below and we will be in touch as soon as possible.


REQUEST INFO Keune Academy by 124

* These fields are required.